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MINI + Pitti Uomo 2017.

MINI returns to Florence for the 91st edition of Pitti Uomo.

Passion, innovation and research are the expression of a creative partnership, forged between MINI and Pitti Immagine, combining two worlds united by values and objectives that are linked to a contemporary lifestyle approach.

The partnership between the two companies continued for Pitti Uomo 91, which ran from 10 to 13 January at the Fortezza da Basso in Florence: focusing again on emerging talent in the fashion world, on the latest lifestyle trends and urban culture.

MINI thus becomes the inspiration for designers and emerging artists, not only for its aesthetic qualities, but also for its nature of pursuing passions and impactful ideas.

In this edition of Pitti Uomo, MINI and Pitti Immagine were coming together again to give concrete support to international fashion designers by presenting The Latest Fashion Buzz.

Within its space at Piazzale delle Ghiaie, MINI was hosting six young and emerging fashion designers selected together with Pitti Immagine, L’Uomo Vogue and GQ, who had the opportunity to present their collections and officially show themselves to the world of fashion. David Catalán (Spain), Estelita Mendonça (Portugal), Feng Chen Wang (China), Sissi Goetze (Germany), Pronounce (China), Luca Magliano (Italy) - these talents from different countries and academic and professional backgrounds had been selected on the basis of the theme MINI FLUID FASHION “Bold Meets Genderless”, MINI’s interpretation of fashion being bold and boundless, transcending classical rules and addressing a heterogeneous, gender-fluid target.

Among the six young talented designers, Pronounce (China) stood out for his capacity to combine creativity and an innovative use of materials in a cultural melting pot, enriched by his personal experiences as a modern cosmopolitan, winning himself one year of free tutoring offered by CREATIVE AND MORE, a talent scouting agency in fashion.

The MINI Space represented not just a business space but also a lounge and meeting point where visitors could take a break and breathe in an atmosphere of innovation, style, design and lifestyle; a place where generations of fashion designers, buyers, press and visitors could perceive not only the results of the partnership, but above all a community of visions and values that bind MINI and Pitti Immagine, the automotive and design world with that of fashion and lifestyle.