Jun 24, 2015
STYLISH (UNDER) STATEMENT.
In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a “shooting brake” was a sports car that combined the style of a coupé with a hatchback for greater functionality – and proved a winning formula from the start.
In 2015, MINI took the Clubman’s success story further, transporting it – literally – into a new dimension. Commanding, elegant and noticeably matured, the third generation had clearly grown both inside and out while carving out a new vehicle class for MINI. “In a segment that places its focus primarily on function and usability, the new MINI Clubman offers unprecedented aesthetics brimming with serene elegance,” explains Anders Warming, Head of MINI Design. “Clever ideas, emotionally charged design and a high-end colour and material mix produce an overall experience previously unmatched in this vehicle class.” Even in the new premium-compact segment it is consciously designed as the “smallest large car”: true to the maxim of the classic MINI, it offers maximum interior space on a minimal footprint.