WISHING YOU A HAPPY AND PROSPEROUS NEW YEAR.

In celebration of Chinese New Year, MINI is celebrating the Year of the Rooster in a way that is as unique and bold as the Rooster itself. Featuring masterful artwork from Sydney based Australian-born Chinese artist Nancy Liang, this year’s Lunar New Year campaign celebrates everything that is distinctively MINI; quality craftsmanship, creative design and a celebration of what it means to be an individual.

Nancy’s artwork was inspired by her community, stating I faced this brief as something to give back to the Chinese community for CNY. The focus was not on me (although there is a personal style to it), but for the people and for the occasion that the Chinese cherish so much. I wanted to make a piece everyone can enjoy and relate to.

Creating her striking image of the Rooster with textured paper layers in her home studio, Nancy describes her process; “I start with sketches where I will draw roughs of general rooster ideas. I will then select the one I am happy with and proceed to scan it into my computer before blocking colours over the sketch in Photoshop. This allows me to get a general feel of the colour and composition.

Once I’m happy with the overall layout, I will begin painting textures onto paper then cutting shapes of out them. These cut outs will eventually be scanned into the computer before being arranged and layered over my rooster sketch.”

Looking forward to Chinese New Year, Nancy tells us that and her family will be celebrating by cleaning the house to sweep away any bad luck from 2016 followed by a big family dinner. The more food, the better! From all of us at MINI, we wish you a successful and prosperous year ahead. To discover more about the unique MINI Range, visit your local MINI Garage today.

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祝您新年富贵吉祥。

在庆祝农历新年之际,MINI选择用像雄鸡本身个性一样大胆独特的方式庆祝鸡年。MINI今年的农历新年庆祝活动,以悉尼澳洲华裔艺术家Nancy Liang的杰作为主打,处处散发着MINI所特有的个性, 以精湛工艺、创意设计和处处展示个性的庆祝活动,与您同庆鸡年。

Nancy作品的灵感来自其生活的社区。她表示当接到这个创作委托时,就想到了要借中国新年的机会回馈华人社区。她表示:“作品的焦点不在于我本身(尽管作品中包含了个人风格),而是在于群众以及对华人意义非凡的这个节日。我想让我的作品能够与每一个人产生共鸣,并为之喜爱。”

这幅醒目的雄鸡图出自Nancy家庭工作室的纹理纸上。在谈到作品的创作过程时,Nancy是这样描述的:“一开始,我只是画出各种姿态的雄鸡的草图。然后从中选出我喜爱的一个,再进行深层创作。我将它扫描到电脑上,再使用Photoshop填入色彩。这样做让我能对各种色彩的组合有一个大致感觉。”

“当我对整体构图满意后,我便开始在纸上作画,接着将所画的形状剪下来,最后扫描到电脑里,然后层叠在雄鸡草稿上。”

Nancy对我们说,她很期待中国新年的到来。她和家人将会对房屋进行大扫除,辞旧迎新,扫除2016年的霉运。当然年夜饭也是必不可少的,菜也是越多越好!

MINI全体同仁在此祝大家新年富贵吉祥、兴旺发达!请前往您就近的MINI车行,了解更多个性MINI车系的信息

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恭祝閣下新春快樂、財源廣進!

MINI以雄雞所象徵之獨特與勇敢的方式共慶雞年新春佳節。悉尼華人藝術家Nancy Liang為農曆新年獨具MINI特色的推廣活動助一脅之力,設計出精美的藝術作品:精湛的手法、富有創意的設計以及獨到的喜慶氛圍。

Nancy的藝術作品受到華人社區的熏陶,她稱,此簡潔的作品是對華人社區的新年回報,作品的焦點並不在她身上(儘管其中也體現了她的個人風格),而是在於華人相當珍視的人們與團圓場合。她想創作的是幅人人都能欣賞又感覺與其相關的作品。

Nancy是在家中的畫室,用多層紋理紙創作出她這幅醒目的雄雞畫作,她這樣描述創作過程:“我一開始用素描勾勒出雄雞的多幅粗略意像草圖。接著選出我最喜歡的一幅並掃描到電腦中,然後再用Photoshop為其上色。這麼做讓我對顏色與構圖有了整體的感覺。

對通篇佈局滿意之後,我就著手在紙上繪出質感結構,再從中剪出形狀。剪出的形狀最終又掃描入電腦,並分層排佈於原來的雄雞草圖之上。”

Nancy告訴我們,她與家人會大掃除,送走2016年的霉運,然後是家庭吃團年飯,以此迎接農曆新年。好吃的要多多益善!

MINI全體員工祝您新年馬到功成、財運亨通!若想瞭解別具一格的MINI車系詳細資料,請即光臨您當地的MINI車行。  

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