THE FUTURE OF PERSONALISATION IS COMING.

Inventive thinking is built into MINI’S DNA. But what if we could tap into something deeper? To explore the future of personalisation, we’ve imagined what the next one hundred years of urban mobility might look like. The MINI VISION NEXT 100 is our vision of this future. And we want you to be a part of it. 

 

MINI PRESENTS THE FUTURE SHAPERS PROJECT.

To give you a glimpse of some of the other amazing possibilities that lie ahead, MINI has invited two leading innovators to explore the future of personalisation in the fields of design, technology, science and fashion. Below you can find out more about them and watch their videos. 

 

MARGOT BOWMAN - DIGITAL DATA ARTIST.

Art and technology are fused together to create bespoke representations of our inner selves. Watch how technology brings our intricate and unusual personalities to life as data-inspired portraits.

 

MARCUS LYALL - AUDIO-VISUAL ARTIST.
Discover how audio-visual technology can adapt to our mood and emotionally and physically prepare us for a time or destination.

  

FIND OUT MORE

 

WATCH IT ALL TAKE SHAPE.